Results for deepak.grtiet@gmail.com

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1. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

Comments Entered: NA

2. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? You better understand a problem space

Correct Answer: Increased statistical power

Comments Entered: NA

3. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

Comments Entered: NA

4. What is qualitative research used for ?
Answer Provided: ? Analyzing a large sample size

Correct Answer: Understanding why your users are behaving a certain way

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5. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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6. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

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7. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ? Being able to trade-offs between initiatives

Correct Answer: They have no sample size requirements

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8. Which BEST describes a CTA / call to action?
Answer Provided: ? Clicking a button

Correct Answer: A prompt telling the user to take an action

Comments Entered: NA

9. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

Comments Entered: NA

10. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

Comments Entered: NA

11. Bayesian and Frequentist are which of the following?
Answer Provided: ? The only ways to analyze tests

Correct Answer: Schools of thought in statistics

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12. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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13. What is a Sample Ratio Mismatch?
Answer Provided: ? The observed traffic split is statistically significantly different from what was expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

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14. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ? Your confidence interval becomes narrower

Correct Answer: You are probably not testing something very impactful

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15. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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16. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

Comments Entered: NA

17. What is “bias”?
Answer Provided: ? It can be completely controlled by randomization

Correct Answer: It is a systemic preference towards something

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18. Confidence levels must be which of the following?
Answer Provided: ? Over 95%

Correct Answer: Set based on the needs of an experiment

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19. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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20. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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21. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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22. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A way to permanently change your website

Correct Answer: A way to permanently change your website

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23. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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24. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ? An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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25. What is copywriting for conversion?
Answer Provided: ? Copywriting that engages the reader

Correct Answer: Copywriting that compels the reader to perform a specific action

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26. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ? Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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27. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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28. Which of the following is a problem with last-touch attribution?
Answer Provided: ? It doesn't help identify tactics that help customers past a tipping point for decision

Correct Answer: It ignores upper-funnel activities

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29. “AIDA” stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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30. When writing copy, what is your #1 priority?
Answer Provided: ? Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

Comments Entered: NA