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Answer Provided: ✓ Copywriting that compels the reader to perform a specific action
Correct Answer: Copywriting that compels the reader to perform a specific action
Comments Entered: NA
Answer Provided: ✓ They may not work for you
Correct Answer: They may not work for you
Comments Entered: NA
Answer Provided: ✓ Understanding why users are behaving a certain way
Correct Answer: Understanding why users are behaving a certain way
Comments Entered: NA
Answer Provided: ✓ An educated guess as to what will happen during your experiment
Correct Answer: An educated guess as to what will happen during your experiment
Comments Entered: NA
Answer Provided: ✓ They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
Comments Entered: NA
Answer Provided: ✓ When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
Comments Entered: NA
Answer Provided: ✓ Only consider best practices
Correct Answer: Only consider best practices
Comments Entered: NA
Answer Provided: ✓ Average Revenue Per User
Correct Answer: Average Revenue Per User
Comments Entered: NA
Answer Provided: ✓ To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Comments Entered: NA
Answer Provided: ✓ Customers know what it is before landing on your property
Correct Answer: Customers know what it is before landing on your property
Comments Entered: NA
Answer Provided: ✕ You have a 5% chance of a false positive
Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants
Comments Entered: NA
Answer Provided: ✓ A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
Comments Entered: NA
Answer Provided: ✓ A prompt telling the user to take an action
Correct Answer: A prompt telling the user to take an action
Comments Entered: NA
Answer Provided: ✕ With luck, you can reuse some assets – saving you time
Correct Answer: Increased statistical power
Comments Entered: NA
Answer Provided: ✓ It is that very reason which motivates a buyer to purchase that product
Correct Answer: It is that very reason which motivates a buyer to purchase that product
Comments Entered: NA
Answer Provided: ✕ Lower your bar for confidence
Correct Answer: Believe you cannot run any tests
Comments Entered: NA
Answer Provided: ✓ A way to permanently change your website
Correct Answer: A way to permanently change your website
Comments Entered: NA
Answer Provided: ✓ It is when you don't detect an effect when one exists
Correct Answer: It is when you don’t detect an effect when one exists
Comments Entered: NA
Answer Provided: ✓ Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ✓ You've saved the business time and money which they might have by implementing this costly feature
Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature
Comments Entered: NA
Answer Provided: ✓ Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
Comments Entered: NA
Answer Provided: ✓ It is the largest image near the top of a webpage
Correct Answer: It is the largest image near the top of a webpage
Comments Entered: NA
Answer Provided: ✓ Rewriting competitors' messaging
Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging
Comments Entered: NA
Answer Provided: ✕ The test was inconclusive
Correct Answer: It depends on the hypothesis
Comments Entered: NA
Answer Provided: ✓ The version where no changes have been made
Correct Answer: The version where no changes have been made
Comments Entered: NA
Answer Provided: ✓ It is a systemic preference towards something
Correct Answer: It is a systemic preference towards something
Comments Entered: NA
Answer Provided: ✓ The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Comments Entered: NA
Answer Provided: ✓ Test high-impact changes
Correct Answer: Test high-impact changes
Comments Entered: NA
Answer Provided: ✓ The probability the result observed was not due to random chance
Correct Answer: The probability the result observed was not due to random chance
Comments Entered: NA
Answer Provided: ✓ Answer business questions
Correct Answer: Answer business questions
Comments Entered: NA
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