# Results for p.krippendorf@gmail.com

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1. What is Peeking?
Answer Provided: ?Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

2. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

3. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

4. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

5. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ?Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

6. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ?There is a 5% probability that one would detect this result if there was no difference between variants

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

7. What does “MVT” stand for?
Answer Provided: ?Multivariate Test

Correct Answer: Multivariate Test

8. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

9. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

10. Confidence levels must be which of the following?
Answer Provided: ?Statistically significant

Correct Answer: Set based on the needs of an experiment

11. Which of the following is not a popular prioritization framework?

12. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ?An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

13. “PMF” stands for which of the following?
Answer Provided: ?Product-Market Fit

Correct Answer: Product-Market Fit

14. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

15. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

16. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

17. Heatmaps are what form of data?
Answer Provided: ?Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

18. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It doesn't help identify tactics that help customers past a tipping point for decision

Correct Answer: It ignores upper-funnel activities

19. Which of the following sources of data has the least amount of bias?

20. Which of the following is true about tests that are run during holidays?
Answer Provided: ?Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

21. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

22. Which of the following is NOT a good strategy for analyzing test results?

23. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?They have no sample size requirements

Correct Answer: They have no sample size requirements

24. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ?A way to permanently change your website

Correct Answer: A way to permanently change your website

25. Select the option which BEST completes the following sentence, “Great Experiments ______”:

26. When writing copy, what is your #1 priority?
Answer Provided: ?Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

27. The “C” in “VOC” stands for which of the following?

28. What does “ARPU” stand for?
Answer Provided: ?Average Revenue Per User

Correct Answer: Average Revenue Per User

29. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action