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Answer Provided: ?The observed traffic split is statistically significantly different from what was expected
Correct Answer: The observed traffic split is statistically significantly different from what was expected
Comments Entered: NA
Answer Provided: ?It ignores upper-funnel activities
Correct Answer: It ignores upper-funnel activities
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Answer Provided: ?Understanding why your users are behaving a certain way
Correct Answer: Understanding why your users are behaving a certain way
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Answer Provided: ?The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
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Answer Provided: ?Rewriting competitors' messaging
Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging
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Answer Provided: ?Customers like you also liked this.
Correct Answer: Customers like you also liked this.
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Answer Provided: ?Take a “Yes and” attitude instead of a “No but” one
Correct Answer: Only consider best practices
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Answer Provided: ?A prompt telling the user to take an action
Correct Answer: A prompt telling the user to take an action
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Answer Provided: ?It is that very reason which motivates a buyer to purchase that product
Correct Answer: It is that very reason which motivates a buyer to purchase that product
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Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ?With luck, you can reuse some assets – saving you time
Correct Answer: Increased statistical power
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Answer Provided: ?What worked for them and their audience
Correct Answer: What worked for them and their audience
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Answer Provided: ?Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
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Answer Provided: ?All the answers are correct
Correct Answer: All the answers are correct
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Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
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Answer Provided: ?They may not work for you
Correct Answer: They may not work for you
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Answer Provided: ?None of the answers
Correct Answer: None of the answers
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Answer Provided: ?Answer business questions
Correct Answer: Answer business questions
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Answer Provided: ?Randomized Control Trial results
Correct Answer: Meta-analyses
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Answer Provided: ?To demonstrate the problem with “peeking”
Correct Answer: To measure the confidence of your control
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Answer Provided: ?Customers know what it is before landing on your property
Correct Answer: Customers know what it is before landing on your property
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Answer Provided: ?Looking at test results before the test is complete with the intention of ending the test.
Correct Answer: Looking at test results before the test is complete with the intention of ending the test.
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Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
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Answer Provided: ?All answers are correct
Correct Answer: All answers are correct
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Answer Provided: ?Test on segments
Correct Answer: Test high-impact changes
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Answer Provided: ?Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
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Answer Provided: ?When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
Comments Entered: NA
Answer Provided: ?It is a systemic preference towards something
Correct Answer: It is a systemic preference towards something
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Answer Provided: ?A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
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Answer Provided: ?Average Revenue Per User
Correct Answer: Average Revenue Per User
Comments Entered: NA
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