Results for fenilmangukiya2121@gmail.com Experiment Nation

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1. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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2. Which of the following is an example of social proof?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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3. Which of the following is a reason to document experiments?
Answer Provided: ?All the answers are correct

Correct Answer: All the answers are correct

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4. What is Peeking?
Answer Provided: ?Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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5. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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6. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?They have no sample size requirements

Correct Answer: They have no sample size requirements

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7. “PMF” stands for which of the following?
Answer Provided: ?Product-Market Fit

Correct Answer: Product-Market Fit

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8. Which is NOT a valid reason to run an A/A test?
Answer Provided: ?To measure the confidence of your control

Correct Answer: To measure the confidence of your control

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9. Which of the following describes a “Holdout Group”?
Answer Provided: ?A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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10. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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11. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ?Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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12. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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13. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

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14. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ?Time

Correct Answer: Time

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15. What is a Sample Ratio Mismatch?
Answer Provided: ?When the ratio of alpha and beta aren't as expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

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16. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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17. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

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18. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ?You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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19. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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20. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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21. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ?Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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22. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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23. What is quantitative research NOT used for?
Answer Provided: ?Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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24. Which generally happens when testing many variants running at once?
Answer Provided: ?The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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25. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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26. Heatmaps are what form of data?
Answer Provided: ?Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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27. Confidence levels must be which of the following?
Answer Provided: ?Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

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28. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

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29. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ?You are probably not testing something very impactful

Correct Answer: You are probably not testing something very impactful

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30. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

Comments Entered: NA

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