Results for mark.vanzuijlen@jdecoffee.com

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1. Confidence levels must be which of the following?
Answer Provided: ?Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

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2. What is quantitative research NOT used for?
Answer Provided: ?Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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3. “PMF” stands for which of the following?
Answer Provided: ?Product-Market Fit

Correct Answer: Product-Market Fit

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4. Which of the following is an example of social proof?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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5. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It over-represents the impact of brand campaigns

Correct Answer: It ignores upper-funnel activities

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6. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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7. What is Peeking?
Answer Provided: ?Looking at test results before the test is complete.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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8. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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9. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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10. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

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11. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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12. The “C” in “VOC” stands for which of the following?
Answer Provided: ?Customer

Correct Answer: Customer

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13. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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14. Which of the following describes a “Holdout Group”?
Answer Provided: ?A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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15. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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16. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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17. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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18. Which of the following is an example of “chunking”?
Answer Provided: ?Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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19. What is “flicker”?
Answer Provided: ?When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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20. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?They have no sample size requirements

Correct Answer: They have no sample size requirements

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21. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ?The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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22. Which of the following is NOT a benefit of test iteration?
Answer Provided: ?Increased statistical power

Correct Answer: Increased statistical power

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23. Which BEST describes a CTA / call to action?
Answer Provided: ?Clicking a button

Correct Answer: A prompt telling the user to take an action

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24. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ?There is a 5% probability that one would detect this result if there was no difference between variants

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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25. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Randomized Control Trial results

Correct Answer: Meta-analyses

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26. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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27. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ?Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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28. What is a “Bonferroni Correction”?
Answer Provided: ?A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

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29. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ?Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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30. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

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