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Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
Comments Entered: NA
Answer Provided: ?Product-Market Fit
Correct Answer: Product-Market Fit
Comments Entered: NA
Answer Provided: ?When an experimenter believes something to be true
Correct Answer: It is a systemic preference towards something
Comments Entered: NA
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Comments Entered: NA
Answer Provided: ?The prior may become invalid
Correct Answer: Increased chance of a false positive
Comments Entered: NA
Answer Provided: ?Answer business questions
Correct Answer: Answer business questions
Comments Entered: NA
Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
Comments Entered: NA
Answer Provided: ?Statistically significant results are better than 'flat' results
Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature
Comments Entered: NA
Answer Provided: ?Humour
Correct Answer: Humour
Comments Entered: NA
Answer Provided: ?A method to demonstrate a known fact
Correct Answer: A way to permanently change your website
Comments Entered: NA
Answer Provided: ?Surveys
Correct Answer: Meta-analyses
Comments Entered: NA
Answer Provided: ?Customer
Correct Answer: Customer
Comments Entered: NA
Answer Provided: ?New features always perform the best
Correct Answer: New features always perform the best
Comments Entered: NA
Answer Provided: ?The observed traffic split is statistically significantly different from what was expected
Correct Answer: The observed traffic split is statistically significantly different from what was expected
Comments Entered: NA
Answer Provided: ?A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
Comments Entered: NA
Answer Provided: ?Being able to trade-offs between initiatives
Correct Answer: They have no sample size requirements
Comments Entered: NA
Answer Provided: ?Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ?Customers know what it is before landing on your property
Correct Answer: Customers know what it is before landing on your property
Comments Entered: NA
Answer Provided: ?Average Revenue Per User
Correct Answer: Average Revenue Per User
Comments Entered: NA
Answer Provided: ?Add trust badges on the checkout page
Correct Answer: Identify the biggest drop-off points and prioritize fixing those
Comments Entered: NA
Answer Provided: ?Copywriting that compels the reader to perform a specific action
Correct Answer: Copywriting that compels the reader to perform a specific action
Comments Entered: NA
Answer Provided: ?Minimum Detectible Effect
Correct Answer: Time
Comments Entered: NA
Answer Provided: ?The probability the result observed was not due to random chance
Correct Answer: The probability the result observed was not due to random chance
Comments Entered: NA
Answer Provided: ?All answers are correct
Correct Answer: All answers are correct
Comments Entered: NA
Answer Provided: ?Your confidence interval becomes narrower
Correct Answer: You are probably not testing something very impactful
Comments Entered: NA
Answer Provided: ?The version where no changes have been made
Correct Answer: The version where no changes have been made
Comments Entered: NA
Answer Provided: ?Rewriting competitors' messaging
Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging
Comments Entered: NA
Answer Provided: ?It is when you don't detect an effect when one exists
Correct Answer: It is when you don’t detect an effect when one exists
Comments Entered: NA
Answer Provided: ?Test high-impact changes
Correct Answer: Test high-impact changes
Comments Entered: NA
Answer Provided: ?SWOT
Correct Answer: SWOT
Comments Entered: NA
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