Results for bjansevanvuuren@gmail.com Experiment Nation

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1. What is “flicker”?
Answer Provided: ?When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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2. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ?Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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3. What is a “hero image”?
Answer Provided: ?It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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4. Which generally happens when testing many variants running at once?
Answer Provided: ?The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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5. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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6. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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7. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ?You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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8. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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9. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ?You have statistical significance

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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10. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ?It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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11. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ?An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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12. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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13. Which is a benefit of testing extreme changes?
Answer Provided: ?The results are easier to calculate

Correct Answer: Generating stronger signals to measure

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14. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ?Humour

Correct Answer: Humour

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15. What is Peeking?
Answer Provided: ?Checking to see if you've hit sample size before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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16. Which of the following is an example of “chunking”?
Answer Provided: ?Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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17. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ?Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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18. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ?Answer business questions

Correct Answer: Answer business questions

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19. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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20. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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21. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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22. The “C” in “VOC” stands for which of the following?
Answer Provided: ?Customer

Correct Answer: Customer

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23. Which is NOT a characteristic of “Novelty effects”?
Answer Provided: ?Early results observed generally with new visitors.

Correct Answer: New features always perform the best

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24. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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25. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ?None of the answers

Correct Answer: None of the answers

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26. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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27. What does “ARPU” stand for?
Answer Provided: ?Average Revenue Per User

Correct Answer: Average Revenue Per User

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28. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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29. Which of the following is not a popular prioritization framework?
Answer Provided: ?SWOT

Correct Answer: SWOT

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30. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

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