Results for nirmanyu.upadhyay21@gmail.com

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1. Which of the following is an example of social proof?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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2. What is a false negative?
Answer Provided: ?It is when you don't detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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3. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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4. What is a “hero image”?
Answer Provided: ?It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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5. Which generally happens when testing many variants running at once?
Answer Provided: ?The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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6. Confidence levels must be which of the following?
Answer Provided: ?Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

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7. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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8. The “C” in “VOC” stands for which of the following?
Answer Provided: ?Customer

Correct Answer: Customer

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9. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ?Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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10. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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11. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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12. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ?Humour

Correct Answer: Humour

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13. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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14. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Meta-analyses

Correct Answer: Meta-analyses

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15. Which of the following is an example of “chunking”?
Answer Provided: ?Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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16. What is quantitative research NOT used for?
Answer Provided: ?Prioritizing your backlog

Correct Answer: Understanding why users are behaving a certain way

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17. Which is NOT a valid reason to run an A/A test?
Answer Provided: ?To measure the confidence of your control

Correct Answer: To measure the confidence of your control

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18. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ?Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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19. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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20. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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21. Which of the following is NOT an example of urgency?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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22. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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23. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ?You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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24. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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25. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ?You are probably not testing something very impactful

Correct Answer: You are probably not testing something very impactful

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26. What does “ARPU” stand for?
Answer Provided: ?Average Revenue Per User

Correct Answer: Average Revenue Per User

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27. What does “KPI” stand for?
Answer Provided: ?Key Performance Indicator

Correct Answer: Key Performance Indicator

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28. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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29. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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30. Bayesian and Frequentist are which of the following?
Answer Provided: ?Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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