Results for heitorselman@gmail.com

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1. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ?Smaller sample sizes

Correct Answer: Increased chance of a false positive

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2. When writing copy, what is your #1 priority?
Answer Provided: ?Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

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3. What does “MVT” stand for?
Answer Provided: ?Multi-Variation Test

Correct Answer: Multivariate Test

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4. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Lower your bar for confidence

Correct Answer: Believe you cannot run any tests

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5. Bayesian and Frequentist are which of the following?
Answer Provided: ?Important personality traits for CROs

Correct Answer: Schools of thought in statistics

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6. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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7. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

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8. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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9. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ?Sanity check your results

Correct Answer: Sanity check your results

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10. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ?It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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11. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?Being able to trade-offs between initiatives

Correct Answer: They have no sample size requirements

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12. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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13. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test small changes

Correct Answer: Test high-impact changes

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14. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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15. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The conversion rate of your homepage

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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16. What does “ARPU” stand for?
Answer Provided: ?Average Revenue Per User

Correct Answer: Average Revenue Per User

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17. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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18. Confidence levels must be which of the following?
Answer Provided: ?Over 95%

Correct Answer: Set based on the needs of an experiment

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19. The “C” in “VOC” stands for which of the following?
Answer Provided: ?Conversion

Correct Answer: Customer

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20. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When a user interacts with a component in a test

Correct Answer: When one experiment impacts the outcome of another

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21. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Case-control studies

Correct Answer: Meta-analyses

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22. What does “KPI” stand for?
Answer Provided: ?Key Performance Indicator

Correct Answer: Key Performance Indicator

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23. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ?You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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24. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ?Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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25. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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26. What is a false negative?
Answer Provided: ?It is when you don't detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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27. What should you do before you run an experiment?
Answer Provided: ?Determine your sample size

Correct Answer: All answers are correct

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28. Which of the following is an example of “chunking”?
Answer Provided: ?Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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29. What is a “hero image”?
Answer Provided: ?It is the image used in a winning variant

Correct Answer: It is the largest image near the top of a webpage

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30. What is “flicker”?
Answer Provided: ?When the contents of a variation visibily change during loading because there is a bug in the code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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