Results for carballomaceirasm@gmail.com

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1. Which BEST describes a CTA / call to action?
Answer Provided: ?A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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2. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

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3. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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4. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ?A statement that tells potential customers how they will benefit from your offer

Correct Answer: Customers know what it is before landing on your property

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5. “AIDA” stands for which of the following?
Answer Provided: ?Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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6. What is a “Bonferroni Correction”?
Answer Provided: ?A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

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7. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?Avoiding undoing the progress of other tests

Correct Answer: They have no sample size requirements

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8. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ?Reduce the number of steps in the funnel

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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9. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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10. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Randomized Control Trial results

Correct Answer: Meta-analyses

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11. What is qualitative research used for ?
Answer Provided: ?Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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12. Which of the following describes a “Holdout Group”?
Answer Provided: ?A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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13. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ?It depends on the hypothesis

Correct Answer: It depends on the hypothesis

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14. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

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15. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ?Your confidence interval becomes narrower

Correct Answer: You are probably not testing something very impactful

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16. Which is NOT a valid reason to run an A/A test?
Answer Provided: ?To demonstrate the problem with “peeking”

Correct Answer: To measure the confidence of your control

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17. Which of the following is an example of scarcity?
Answer Provided: ?Save now!

Correct Answer: Only 7 left in stock.

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18. Which is a benefit of testing extreme changes?
Answer Provided: ?Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

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19. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ?Beta

Correct Answer: Time

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20. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The target conversion rate

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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21. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

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22. What does “KPI” stand for?
Answer Provided: ?Key Performance Indicator

Correct Answer: Key Performance Indicator

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23. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ?Only consider best practices

Correct Answer: Only consider best practices

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24. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ?It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

Comments Entered: NA

25. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ?None of the answers

Correct Answer: None of the answers

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26. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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27. Which of the following is an example of social proof?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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28. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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29. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

Comments Entered: NA

30. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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