Best Aha Moments
Presented to the speakers who presented an interesting new concept in a memorable way that stuck with the judges well after the session. In no particular order:
Product Growth and Optimization ft. Pooja Sharma (Canada)
How to use data to optimize your form conversion ft. Alun Lucas (England)
Welcome to the land of flat results ft. Dorian Gonzalez (Netherlands)
Growth isn’t Marketing ft. Daphne Tideman (England)
Experimenting with Painted Doors ft. Jyoti Malik (France)
Ground Rules for Test Validity ft. Aline Roux (England)
Getting buy-in on your optimization program ft. Andra Baragan (Romania)
Next up: Rising Stars