Results for mohsend89@gmail.com Experiment Nation

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1. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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2. What does “KPI” stand for?
Answer Provided: ? Key Performance Indicator

Correct Answer: Key Performance Indicator

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3. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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4. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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5. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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6. Confidence levels must be which of the following?
Answer Provided: ? Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

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7. What is a “hero image”?
Answer Provided: ? It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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8. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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9. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ? The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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10. What is Peeking?
Answer Provided: ? Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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11. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

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12. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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13. Which is a benefit of testing extreme changes?
Answer Provided: ? Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

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14. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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15. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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16. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Randomized Control Trial results

Correct Answer: Meta-analyses

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17. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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18. Heatmaps are what form of data?
Answer Provided: ? Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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19. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? Nothing

Correct Answer: What worked for them and their audience

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20. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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21. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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22. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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23. What is a “Bonferroni Correction”?
Answer Provided: ? A statistical correction to account for novelty effects

Correct Answer: A way to control for false positives when analyzing multiple metrics

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24. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ? It depends on the hypothesis

Correct Answer: It depends on the hypothesis

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25. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ? Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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26. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

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27. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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28. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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29. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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30. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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