Results for mohsend89@gmail.com

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1. Which of the following is not a popular prioritization framework?
Answer Provided: ? SWOT

Correct Answer: SWOT

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2. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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3. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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4. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

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5. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

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6. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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7. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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8. What does “KPI” stand for?
Answer Provided: ? Key Performance Indicator

Correct Answer: Key Performance Indicator

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9. Heatmaps are what form of data?
Answer Provided: ? Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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10. What is a false negative?
Answer Provided: ? It is when you detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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11. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ? You have a 5% chance of a false negative

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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12. Which is NOT a valid reason to run an A/A test?
Answer Provided: ? To measure the confidence of your control

Correct Answer: To measure the confidence of your control

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13. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? You get to build off of past learnings

Correct Answer: Increased statistical power

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14. Which is NOT a characteristic of “Novelty effects”?
Answer Provided: ? Results seen early on start to fade

Correct Answer: New features always perform the best

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15. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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16. Which BEST describes a CTA / call to action?
Answer Provided: ? A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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17. Which is a danger of following best practices?
Answer Provided: ? They may not work for you

Correct Answer: They may not work for you

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18. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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19. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? Nothing

Correct Answer: What worked for them and their audience

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20. What is a “Bonferroni Correction”?
Answer Provided: ? A statistical correction to account for novelty effects

Correct Answer: A way to control for false positives when analyzing multiple metrics

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21. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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22. When writing copy, what is your #1 priority?
Answer Provided: ? Converting multiple target audiences

Correct Answer: Writing for clarity, not cleverness

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23. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

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24. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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25. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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26. Which of the following BEST describes “statistical significance”?
Answer Provided: ? The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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27. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ? Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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28. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Randomized Control Trial results

Correct Answer: Meta-analyses

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29. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is the company tagline

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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30. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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