Results for None

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1. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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2. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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3. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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4. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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5. Confidence levels must be which of the following?
Answer Provided: ? Statistically significant

Correct Answer: Set based on the needs of an experiment

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6. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ? You have a 5% chance of a false positive

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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7. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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8. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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9. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? Statistically significant results are better than 'flat' results

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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10. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? Nothing

Correct Answer: What worked for them and their audience

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11. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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12. What is a Sample Ratio Mismatch?
Answer Provided: ? The observed traffic split is statistically significantly different from what was expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

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13. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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14. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ? Being able to trade-offs between initiatives

Correct Answer: They have no sample size requirements

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15. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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16. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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17. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? Increased statistical power

Correct Answer: Increased statistical power

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18. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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19. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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20. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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21. What is a false negative?
Answer Provided: ? It is when you don't detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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22. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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23. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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24. What is “bias”?
Answer Provided: ? When an experimenter believes something to be true

Correct Answer: It is a systemic preference towards something

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25. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

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26. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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27. Which of the following is true about p-values?
Answer Provided: ? p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

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28. Which of the following is NOT an example of urgency?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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29. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

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30. Which is a danger of following best practices?
Answer Provided: ? Your competitors may copy you

Correct Answer: They may not work for you

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