# Results for None

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1. “PMF” stands for which of the following?

2. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

3. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?

4. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A method to demonstrate a known fact

5. Confidence levels must be which of the following?

Correct Answer: Set based on the needs of an experiment

6. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ? You have a 5% chance of a false positive

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

7. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Prioritize the hypotheses based on your framework of choice

8. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

9. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? Statistically significant results are better than 'flat' results

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

10. What can we learn from tests run on sites that aren’t our own?

Correct Answer: What worked for them and their audience

11. Which generally happens when testing many variants running at once?

12. What is a Sample Ratio Mismatch?
Answer Provided: ? The observed traffic split is statistically significantly different from what was expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

13. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

14. Which is NOT a benefit of having “North Star Metric”?

Correct Answer: They have no sample size requirements

15. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

16. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

17. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? Increased statistical power

18. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

19. What is “flicker”?

20. What should you do before you run an experiment?

21. What is a false negative?
Answer Provided: ? It is when you don't detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

22. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

23. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

24. What is “bias”?
Answer Provided: ? When an experimenter believes something to be true

Correct Answer: It is a systemic preference towards something

25. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

26. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

27. Which of the following is true about p-values?
Answer Provided: ? p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

28. Which of the following is NOT an example of urgency?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

29. What does “MVT” stand for?