Results for bhupeshchandrawanshi@gmail.com

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1. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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2. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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3. Which of the following is a problem with last-touch attribution?
Answer Provided: ? It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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4. Which is a benefit of testing extreme changes?
Answer Provided: ? The results are easier to calculate

Correct Answer: Generating stronger signals to measure

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5. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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6. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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7. What does “KPI” stand for?
Answer Provided: ? Key Performance Indicator

Correct Answer: Key Performance Indicator

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8. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

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9. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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10. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Smaller sample sizes

Correct Answer: Increased chance of a false positive

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11. What is a Sample Ratio Mismatch?
Answer Provided: ? The expected traffic split does not match sample size requirements

Correct Answer: The observed traffic split is statistically significantly different from what was expected

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12. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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13. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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14. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ? Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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15. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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16. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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17. “AIDA” stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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18. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

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19. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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20. When writing copy, what is your #1 priority?
Answer Provided: ? Using the right keywords

Correct Answer: Writing for clarity, not cleverness

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21. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ? You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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22. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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23. What is qualitative research used for ?
Answer Provided: ? Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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24. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ? It depends on the hypothesis

Correct Answer: It depends on the hypothesis

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25. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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26. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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27. Which of the following is true about tests that are run during holidays?
Answer Provided: ? Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

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28. Heatmaps are what form of data?
Answer Provided: ? Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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29. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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30. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ? They have no sample size requirements

Correct Answer: They have no sample size requirements

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