Exam answers for: Bhupesh Kumar Chandrawanshi for July 12 2022 11:29:01

Posted byRommil SantiagoPosted inUncategorizedTags:

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1. "AIDA" stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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2. Which of the following describes a "Holdout Group"?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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3. If a program's ratio of "successful" tests (aka "win rate") to launched tests is constantly 50%, what should you suspect?
Answer Provided: ? The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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4. In A/B testing, a "control" is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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5. Select the option which BEST completes the following sentence, "Great Experiments ______":
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

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6. The "C" in "VOC" stands for which of the following?
Answer Provided: ? Customer

Correct Answer: Customer

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7. Bayesian and Frequentist are which of the following?
Answer Provided: ? Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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8. Which of the following is NOT an example of urgency?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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9. What is a "hero image"?
Answer Provided: ? It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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10. What is "bias"?
Answer Provided: ? It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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11. What is a "Bonferroni Correction"?
Answer Provided: ? A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

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12. Which is NOT a benefit of having "North Star Metric"?
Answer Provided: ? They have no sample size requirements

Correct Answer: They have no sample size requirements

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13. Which is NOT a characteristic of "Novelty effects"?
Answer Provided: ? New features always perform the best

Correct Answer: New features always perform the best

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14. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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15. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

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16. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

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17. Which of the following is an example of "chunking"?
Answer Provided: ? Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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18. What is "flicker"?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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19. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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20. Which is a danger of following best practices?
Answer Provided: ? They may not work for you

Correct Answer: They may not work for you

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21. Which of the following BEST describes "statistical significance"?
Answer Provided: ? The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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22. What can we learn from tests run on sites that aren't our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

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23. Which of the following is not one of Cialdini's 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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24. What is the most important step you can take to increase your funnel's final conversion rate?
Answer Provided: ? Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

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25. Which BEST defines "Baseline Conversion"?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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26. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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27. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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28. Which BEST describes experiment "Interaction Effects" ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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29. What is a false negative?
Answer Provided: ? It is when you don't detect an effect when one exists

Correct Answer: It is when you don't detect an effect when one exists

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30. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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