Results for bhupeshchandrawanshi@gmail.com

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1. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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2. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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3. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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4. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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5. Which of the following is TRUE of best practices?
Answer Provided: ? They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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6. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

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7. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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8. What is “flicker”?
Answer Provided: ? When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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9. Which of the following describes a “Holdout Group”?
Answer Provided: ? A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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10. What is “bias”?
Answer Provided: ? It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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11. What is copywriting for conversion?
Answer Provided: ? Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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12. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

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13. Which of the following is a reason to document experiments?
Answer Provided: ? All the answers are correct

Correct Answer: All the answers are correct

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14. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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15. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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16. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ? It depends on the hypothesis

Correct Answer: It depends on the hypothesis

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17. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ? Calculate the potential revenue of your testing hypotheses together

Correct Answer: Prioritize the hypotheses based on your framework of choice

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18. What is quantitative research NOT used for?
Answer Provided: ? Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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19. Which of the following is a problem with last-touch attribution?
Answer Provided: ? It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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20. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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21. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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22. Which is a benefit of testing extreme changes?
Answer Provided: ? The results are easier to calculate

Correct Answer: Generating stronger signals to measure

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23. The “C” in “VOC” stands for which of the following?
Answer Provided: ? Customer

Correct Answer: Customer

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24. What is Peeking?
Answer Provided: ? Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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25. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

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26. “AIDA” stands for which of the following?
Answer Provided: ? Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

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27. Which of the following is true about tests that are run during holidays?
Answer Provided: ? Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

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28. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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29. What is a Sample Ratio Mismatch?
Answer Provided: ? The observed traffic split is statistically significantly different from what was expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

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30. Which BEST describes a CTA / call to action?
Answer Provided: ? A prompt explaining the value of a product

Correct Answer: A prompt telling the user to take an action

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