Results for carol.vignoli@gmail.com Experiment Nation

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1. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ✓ An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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2. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ✕ Your p-values are likely to decrease

Correct Answer: You are probably not testing something very impactful

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3. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ✕ The CRO is testing on a mature website/product

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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4. What is copywriting for conversion?
Answer Provided: ✓ Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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5. What is qualitative research used for ?
Answer Provided: ✓ Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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6. In A/B testing, a “control” is generally which of the following?
Answer Provided: ✓ The version where no changes have been made

Correct Answer: The version where no changes have been made

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7. What is “flicker”?
Answer Provided: ✓ When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

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8. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ✓ You've saved the business time and money which they might have by implementing this costly feature

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Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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9. Which BEST describes a CTA / call to action?
Answer Provided: ✓ A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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10. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ✓ What worked for them and their audience

Correct Answer: What worked for them and their audience

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11. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ✓ Only consider best practices

Correct Answer: Only consider best practices

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12. Which of the following is an example of social proof?
Answer Provided: ✓ Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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13. Which of the following is NOT a benefit of test iteration?
Answer Provided: ✕ With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

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14. Confidence levels must be which of the following?
Answer Provided: ✕ Over 95%

Correct Answer: Set based on the needs of an experiment

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15. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ✕ Ideally, it should be different from your competitors

Correct Answer: Customers know what it is before landing on your property

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16. What is quantitative research NOT used for?
Answer Provided: ✓ Understanding why users are behaving a certain way

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Correct Answer: Understanding why users are behaving a certain way

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17. Which of the following describes a “Holdout Group”?
Answer Provided: ✓ A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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18. Which of the following is an example of “chunking”?
Answer Provided: ✕ Breaking a long funnel into smaller parts

Correct Answer: Breaking longer text into smaller parts

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19. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ✕ A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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20. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ✓ You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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21. Which of the following is NOT an example of urgency?
Answer Provided: ✓ Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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22. Heatmaps are what form of data?
Answer Provided: ✓ Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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23. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ✕ The prior may become invalid

Correct Answer: Increased chance of a false positive

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24. Which of the following is TRUE of best practices?
Answer Provided: ✓ They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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25. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ✓ Experiment results do not alter any plans

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Correct Answer: Experiment results do not alter any plans

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26. Which of the following is an example of scarcity?
Answer Provided: ✓ Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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27. Which generally happens when testing many variants running at once?
Answer Provided: ✕ It is harder to measure

Correct Answer: The power of your experiment decreases drastically

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28. What does “MVT” stand for?
Answer Provided: ✕ Multi-Variation Test

Correct Answer: Multivariate Test

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29. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ✓ None of the answers

Correct Answer: None of the answers

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30. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ✕ When a user interacts with a component in a test

Correct Answer: When one experiment impacts the outcome of another

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