Results for charithcherry1100@gmail.com Experiment Nation

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1. Which of the following is true about p-values?
Answer Provided: ? The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

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2. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ? The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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3. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ? Test high-impact changes

Correct Answer: Test high-impact changes

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4. Which of the following is an example of “chunking”?
Answer Provided: ? Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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5. What is quantitative research NOT used for?
Answer Provided: ? Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

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6. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ? An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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7. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ? They have no sample size requirements

Correct Answer: They have no sample size requirements

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8. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ? What worked for them and their audience

Correct Answer: What worked for them and their audience

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9. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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10. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ? Humour

Correct Answer: Humour

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11. Which of the following is a problem with last-touch attribution?
Answer Provided: ? It ignores upper-funnel activities

Correct Answer: It ignores upper-funnel activities

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12. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ? Sanity check your results

Correct Answer: Sanity check your results

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13. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ? Answer business questions

Correct Answer: Answer business questions

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14. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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15. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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16. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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17. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ? Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

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18. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ? You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

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19. The “C” in “VOC” stands for which of the following?
Answer Provided: ? Customer

Correct Answer: Customer

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20. Which of the following does NOT describe what an “Experiment” is?
Answer Provided: ? A method to demonstrate a known fact

Correct Answer: A way to permanently change your website

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21. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ? When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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22. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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23. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ? It depends on the hypothesis

Correct Answer: It depends on the hypothesis

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24. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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25. What is qualitative research used for ?
Answer Provided: ? Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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26. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

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27. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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28. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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29. Which of the following is NOT a benefit of test iteration?
Answer Provided: ? Increased statistical power

Correct Answer: Increased statistical power

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30. Which is a danger of following best practices?
Answer Provided: ? They may not work for you

Correct Answer: They may not work for you

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