Results for thewilson2000@hotmail.com Experiment Nation

If you’d like to score higher on your next attempt, consider checking out these resources.

1. Which is NOT a valid reason to run an A/A test?
Answer Provided: ✕ To demonstrate the problem with “peeking”

Correct Answer: To measure the confidence of your control

Comments Entered: NA

2. In A/B testing, a “control” is generally which of the following?
Answer Provided: ✓ The version where no changes have been made

Correct Answer: The version where no changes have been made

Comments Entered: NA

3. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ✓ To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Comments Entered: NA

4. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ✓ They have no sample size requirements

Correct Answer: They have no sample size requirements

Comments Entered: NA

5. Which of the following describes a “Holdout Group”?
Answer Provided: ✓ A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

Comments Entered: NA

6. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ✓ Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

Comments Entered: NA

7. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ✓ Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

Comments Entered: NA

8. Which of the following sources of data has the least amount of bias?
Answer Provided: ✕ Randomized Control Trial results

You might also like: Bas Buiting is an Experiment Nation Certified CRO

Correct Answer: Meta-analyses

Comments Entered: NA

9. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ✓ You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

Comments Entered: NA

10. What should you do before you run an experiment?
Answer Provided: ✓ All answers are correct

Correct Answer: All answers are correct

Comments Entered: NA

11. What is not a valid CRO option when a site has little traffic?
Answer Provided: ✓ Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

Comments Entered: NA

12. Which of the following is an example of social proof?
Answer Provided: ✕ Save now!

Correct Answer: Customers like you also liked this.

Comments Entered: NA

13. What is Peeking?
Answer Provided: ✓ Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

Comments Entered: NA

14. Which of the following is not a popular prioritization framework?
Answer Provided: ✓ SWOT

Correct Answer: SWOT

Comments Entered: NA

15. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ✓ Only consider best practices

Correct Answer: Only consider best practices

Comments Entered: NA

16. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ✓ None of the answers

Correct Answer: None of the answers

Comments Entered: NA

17. What does “ARPU” stand for?
Answer Provided: ✓ Average Revenue Per User

You might also like: Exam answers for: Arjan Singh for June 12 2022 13:12:47

Correct Answer: Average Revenue Per User

Comments Entered: NA

18. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ✕ The CRO is testing on a mature website/product

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Comments Entered: NA

19. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ✓ When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

Comments Entered: NA

20. What is copywriting for conversion?
Answer Provided: ✓ Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

Comments Entered: NA

21. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ✕ Nothing

Correct Answer: What worked for them and their audience

Comments Entered: NA

22. Which of the following is an example of “chunking”?
Answer Provided: ✓ Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

Comments Entered: NA

23. What does “KPI” stand for?
Answer Provided: ✓ Key Performance Indicator

Correct Answer: Key Performance Indicator

Comments Entered: NA

24. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ✕ It is one of the benefits a product has that other products also have

Correct Answer: It is that very reason which motivates a buyer to purchase that product

Comments Entered: NA

25. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ✓ Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

Comments Entered: NA

You might also like: Exam answers for: Michael Johnstone for June 23 2022 12:00:27

26. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ✓ Time

Correct Answer: Time

Comments Entered: NA

27. What is quantitative research NOT used for?
Answer Provided: ✓ Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

Comments Entered: NA

28. Which generally happens when testing many variants running at once?
Answer Provided: ✓ The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

Comments Entered: NA

29. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ✕ The test was inconclusive

Correct Answer: It depends on the hypothesis

Comments Entered: NA

30. “AIDA” stands for which of the following?
Answer Provided: ✓ Attention, Interest, Desire, Action

Correct Answer: Attention, Interest, Desire, Action

Comments Entered: NA

Author
Recent Posts

rsadmin3000