Results for dalia.rumbaite@gmail.com

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1. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ? Increased chance of a false positive

Correct Answer: Increased chance of a false positive

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2. What is “bias”?
Answer Provided: ? It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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3. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ? None of the answers

Correct Answer: None of the answers

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4. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ? It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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5. What should you do before you run an experiment?
Answer Provided: ? All answers are correct

Correct Answer: All answers are correct

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6. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ? Sanity check your results

Correct Answer: Sanity check your results

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7. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ? You are probably not testing something very impactful

Correct Answer: You are probably not testing something very impactful

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8. Which BEST describes a CTA / call to action?
Answer Provided: ? A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

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9. Heatmaps are what form of data?
Answer Provided: ? Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

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10. Which generally happens when testing many variants running at once?
Answer Provided: ? The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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11. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ? They have no sample size requirements

Correct Answer: They have no sample size requirements

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12. Which of the following BEST describes “statistical significance”?
Answer Provided: ? The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

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13. In A/B testing, a “control” is generally which of the following?
Answer Provided: ? The version where no changes have been made

Correct Answer: The version where no changes have been made

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14. Which of the following is an example of scarcity?
Answer Provided: ? Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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15. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ? To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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16. Which of the following sources of data has the least amount of bias?
Answer Provided: ? Meta-analyses

Correct Answer: Meta-analyses

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17. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ? Only consider best practices

Correct Answer: Only consider best practices

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18. What is not a valid CRO option when a site has little traffic?
Answer Provided: ? Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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19. Which of the following is NOT an example of urgency?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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20. “PMF” stands for which of the following?
Answer Provided: ? Product-Market Fit

Correct Answer: Product-Market Fit

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21. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ? Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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22. Which of the following is true about tests that are run during holidays?
Answer Provided: ? Visitors during holidays are not necessarily like visitors during the rest of the year

Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year

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23. Which BEST defines “Baseline Conversion”?
Answer Provided: ? The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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24. Which of the following is not a popular prioritization framework?
Answer Provided: ? SWOT

Correct Answer: SWOT

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25. What does “KPI” stand for?
Answer Provided: ? Key Performance Indicator

Correct Answer: Key Performance Indicator

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26. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ? Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

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27. What does “ARPU” stand for?
Answer Provided: ? Average Revenue Per User

Correct Answer: Average Revenue Per User

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28. What does “MVT” stand for?
Answer Provided: ? Multivariate Test

Correct Answer: Multivariate Test

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29. Bayesian and Frequentist are which of the following?
Answer Provided: ? Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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30. Which of the following is an example of social proof?
Answer Provided: ? Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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