Results for a.kerkovic@gmail.com

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1. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ✓They have no sample size requirements

Correct Answer: They have no sample size requirements

Comments Entered: NA

2. Which is NOT a valid reason to run an A/A test?
Answer Provided: ✕To collect data to calculate sample size

Correct Answer: To measure the confidence of your control

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3. What is not a valid CRO option when a site has little traffic?
Answer Provided: ✓Believe you cannot run any tests

Correct Answer: Believe you cannot run any tests

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4. What does “MVT” stand for?
Answer Provided: ✕Multi-Variation Test

Correct Answer: Multivariate Test

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5. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ✓An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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6. Which of the following is an example of social proof?
Answer Provided: ✓Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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7. What should you do before you run an experiment?
Answer Provided: ✓All answers are correct

Correct Answer: All answers are correct

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8. An experiment demonstrates a 10% decrease in conversion rate at a 99% confidence level. In what way is this still a ‘win’?
Answer Provided: ✓You've saved the business time and money which they might have by implementing this costly feature

Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature

Comments Entered: NA

10. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ✕Beta

Correct Answer: Time

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11. “PMF” stands for which of the following?
Answer Provided: ✓Product-Market Fit

Correct Answer: Product-Market Fit

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12. Which generally happens when testing many variants running at once?
Answer Provided: ✓The power of your experiment decreases drastically

Correct Answer: The power of your experiment decreases drastically

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13. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ✓Answer business questions

Correct Answer: Answer business questions

Comments Entered: NA

14. What is “flicker”?
Answer Provided: ✓When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Comments Entered: NA

15. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ✓When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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16. Which of the following describes a “Holdout Group”?
Answer Provided: ✕A group that is set aside for a survey

Correct Answer: A control group that does not get exposed to a treatment/variation

Comments Entered: NA

17. What of the following is NOT true about a Unique Selling (or Value) Proposition?
Answer Provided: ✓Customers know what it is before landing on your property

Correct Answer: Customers know what it is before landing on your property

Comments Entered: NA

19. Which is a benefit of testing extreme changes?
Answer Provided: ✕The results are easier to calculate

Correct Answer: Generating stronger signals to measure

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20. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ✓Identify the biggest drop-off points and prioritize fixing those

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

Comments Entered: NA

21. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ✓Only consider best practices

Correct Answer: Only consider best practices

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22. Which BEST defines “Baseline Conversion”?
Answer Provided: ✓The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

Comments Entered: NA

23. What is quantitative research NOT used for?
Answer Provided: ✕Prioritizing your backlog

Correct Answer: Understanding why users are behaving a certain way

Comments Entered: NA

24. When writing copy, what is your #1 priority?
Answer Provided: ✓Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

Comments Entered: NA

25. What is qualitative research used for ?
Answer Provided: ✓Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

Comments Entered: NA

27. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ✓Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

Comments Entered: NA

28. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ✓There is a 5% probability that one would detect this result if there was no difference between variants

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

Comments Entered: NA

29. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ✓Humour

Correct Answer: Humour

Comments Entered: NA

30. What is a “Bonferroni Correction”?
Answer Provided: ✓A way to control for false positives when analyzing multiple metrics

Correct Answer: A way to control for false positives when analyzing multiple metrics

Comments Entered: NA




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