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Answer Provided: ✓The probability the result observed was not due to random chance
Correct Answer: The probability the result observed was not due to random chance
Comments Entered: NA
Answer Provided: ✓Copywriting that compels the reader to perform a specific action
Correct Answer: Copywriting that compels the reader to perform a specific action
Comments Entered: NA
Answer Provided: ✓Time
Correct Answer: Time
Comments Entered: NA
Answer Provided: ✓Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ✓Test high-impact changes
Correct Answer: Test high-impact changes
Comments Entered: NA
Answer Provided: ✓Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
Comments Entered: NA
Answer Provided: ✓All answers are correct
Correct Answer: All answers are correct
Comments Entered: NA
Answer Provided: ✓Answer business questions
Correct Answer: Answer business questions
Comments Entered: NA
Answer Provided: ✓A way to permanently change your website
Correct Answer: A way to permanently change your website
Comments Entered: NA
Answer Provided: ✓They have no sample size requirements
Correct Answer: They have no sample size requirements
Comments Entered: NA
Answer Provided: ✕The prior may become invalid
Correct Answer: Increased chance of a false positive
Comments Entered: NA
Answer Provided: ✓What worked for them and their audience
Correct Answer: What worked for them and their audience
Comments Entered: NA
Answer Provided: ✓Generating stronger signals to measure
Correct Answer: Generating stronger signals to measure
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Answer Provided: ✕Clicking a button
Correct Answer: A prompt telling the user to take an action
Comments Entered: NA
Answer Provided: ✓You are probably not testing something very impactful
Correct Answer: You are probably not testing something very impactful
Comments Entered: NA
Answer Provided: ✓They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
Comments Entered: NA
Answer Provided: ✓A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
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Answer Provided: ✓Schools of thought in statistics
Correct Answer: Schools of thought in statistics
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Answer Provided: ✓Prioritize the hypotheses based on your framework of choice
Correct Answer: Prioritize the hypotheses based on your framework of choice
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Answer Provided: ✓You should never promise any outcomes
Correct Answer: You should never promise any outcomes
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Answer Provided: ✓When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
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Answer Provided: ✓The power of your experiment decreases drastically
Correct Answer: The power of your experiment decreases drastically
Comments Entered: NA
Answer Provided: ✓Sanity check your results
Correct Answer: Sanity check your results
Comments Entered: NA
Answer Provided: ✕It over-represents the impact of brand campaigns
Correct Answer: It ignores upper-funnel activities
Comments Entered: NA
Answer Provided: ✓Humour
Correct Answer: Humour
Comments Entered: NA
Answer Provided: ✓Customers like you also liked this.
Correct Answer: Customers like you also liked this.
Comments Entered: NA
Answer Provided: ✓Only consider best practices
Correct Answer: Only consider best practices
Comments Entered: NA
Answer Provided: ✓Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
Comments Entered: NA
Answer Provided: ✓Set based on the needs of an experiment
Correct Answer: Set based on the needs of an experiment
Comments Entered: NA
Answer Provided: ✓To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Comments Entered: NA
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