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Answer Provided: ✓SWOT
Correct Answer: SWOT
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Answer Provided: ✓The most recently recorded conversion rate of the metric you want to measure
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
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Answer Provided: ✕To demonstrate the problem with “peeking”
Correct Answer: To measure the confidence of your control
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Answer Provided: ✓The power of your experiment decreases drastically
Correct Answer: The power of your experiment decreases drastically
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Answer Provided: ✓Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
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Answer Provided: ✓The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded
Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded
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Answer Provided: ✓It depends on the hypothesis
Correct Answer: It depends on the hypothesis
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Answer Provided: ✕Converting multiple target audiences
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ✓Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
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Answer Provided: ✓Visitors during holidays are not necessarily like visitors during the rest of the year
Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year
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Answer Provided: ✓It ignores upper-funnel activities
Correct Answer: It ignores upper-funnel activities
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Answer Provided: ✕If p = .05, the null hypothesis has a 5% chance of being true
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
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Answer Provided: ✕When an experimenter believes something to be true
Correct Answer: It is a systemic preference towards something
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Answer Provided: ✓They may not work for you
Correct Answer: They may not work for you
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Answer Provided: ✓They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
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Answer Provided: ✓You should never promise any outcomes
Correct Answer: You should never promise any outcomes
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Answer Provided: ✓The version where no changes have been made
Correct Answer: The version where no changes have been made
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Answer Provided: ✕Nothing
Correct Answer: What worked for them and their audience
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Answer Provided: ✓Product-Market Fit
Correct Answer: Product-Market Fit
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Answer Provided: ✓An educated guess as to what will happen during your experiment
Correct Answer: An educated guess as to what will happen during your experiment
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Answer Provided: ✓Only consider best practices
Correct Answer: Only consider best practices
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Answer Provided: ✓Increased chance of a false positive
Correct Answer: Increased chance of a false positive
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Answer Provided: ✓Breaking longer text into smaller parts
Correct Answer: Breaking longer text into smaller parts
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Answer Provided: ✓Only 7 left in stock.
Correct Answer: Only 7 left in stock.
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Answer Provided: ✓Understanding why users are behaving a certain way
Correct Answer: Understanding why users are behaving a certain way
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Answer Provided: ✓Humour
Correct Answer: Humour
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Answer Provided: ✕A method to demonstrate a known fact
Correct Answer: A way to permanently change your website
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Answer Provided: ✓Multivariate Test
Correct Answer: Multivariate Test
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Answer Provided: ✓Generating stronger signals to measure
Correct Answer: Generating stronger signals to measure
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Answer Provided: ✓To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
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