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Answer Provided: ?It ignores upper-funnel activities
Correct Answer: It ignores upper-funnel activities
Comments Entered: NA
Answer Provided: ?To demonstrate the problem with “peeking”
Correct Answer: To measure the confidence of your control
Comments Entered: NA
Answer Provided: ?It is that very reason which motivates a buyer to purchase that product
Correct Answer: It is that very reason which motivates a buyer to purchase that product
Comments Entered: NA
Answer Provided: ?Understanding why users are behaving a certain way
Correct Answer: Understanding why users are behaving a certain way
Comments Entered: NA
Answer Provided: ?Multi-Variation Test
Correct Answer: Multivariate Test
Comments Entered: NA
Answer Provided: ?Answer business questions
Correct Answer: Answer business questions
Comments Entered: NA
Answer Provided: ?The observed traffic split is statistically significantly different from what was expected
Correct Answer: The observed traffic split is statistically significantly different from what was expected
Comments Entered: NA
Answer Provided: ?The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded
Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded
Comments Entered: NA
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Comments Entered: NA
Answer Provided: ?Product-Model Fit
Correct Answer: Product-Market Fit
Comments Entered: NA
Answer Provided: ?Achieved when sample size is met
Correct Answer: The probability the result observed was not due to random chance
Comments Entered: NA
Answer Provided: ?When results go between statistical significance and non-significance
Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code
Comments Entered: NA
Answer Provided: ?Use qualitative data to inform ideas
Correct Answer: Only consider best practices
Comments Entered: NA
Answer Provided: ?An educated guess about the risk of an experiment
Correct Answer: An educated guess as to what will happen during your experiment
Comments Entered: NA
Answer Provided: ?Randomized Control Trial results
Correct Answer: Meta-analyses
Comments Entered: NA
Answer Provided: ?None of the answers
Correct Answer: None of the answers
Comments Entered: NA
Answer Provided: ?With luck, you can reuse some assets – saving you time
Correct Answer: Increased statistical power
Comments Entered: NA
Answer Provided: ?Identify the biggest drop-off points and prioritize fixing those
Correct Answer: Identify the biggest drop-off points and prioritize fixing those
Comments Entered: NA
Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
Comments Entered: NA
Answer Provided: ?Generating stronger signals to measure
Correct Answer: Generating stronger signals to measure
Comments Entered: NA
Answer Provided: ?The version where no changes have been made
Correct Answer: The version where no changes have been made
Comments Entered: NA
Answer Provided: ?What worked for them and their audience
Correct Answer: What worked for them and their audience
Comments Entered: NA
Answer Provided: ?A way to estimate the minimum detectable effect
Correct Answer: A way to control for false positives when analyzing multiple metrics
Comments Entered: NA
Answer Provided: ?The conversion rate of your homepage
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
Comments Entered: NA
Answer Provided: ?Experiment results do not alter any plans
Correct Answer: Experiment results do not alter any plans
Comments Entered: NA
Answer Provided: ?Copywriting that communicates brand values
Correct Answer: Copywriting that compels the reader to perform a specific action
Comments Entered: NA
Answer Provided: ?Visitors during holidays are not necessarily like visitors during the rest of the year
Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year
Comments Entered: NA
Answer Provided: ?Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ?Humour
Correct Answer: Humour
Comments Entered: NA
Answer Provided: ?Run a MVT
Correct Answer: Test high-impact changes
Comments Entered: NA
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