Results for anas.abunaja@outlook.com Experiment Nation

If you’d like to score higher on your next attempt, consider checking out these resources.

1. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ?Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

Comments Entered: NA

2. What is copywriting for conversion?
Answer Provided: ?Copywriting that describes product or service

Correct Answer: Copywriting that compels the reader to perform a specific action

Comments Entered: NA

3. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The number of users exposed to your test

Correct Answer: The version where no changes have been made

Comments Entered: NA

4. “PMF” stands for which of the following?
Answer Provided: ?Product-Market Fit

Correct Answer: Product-Market Fit

Comments Entered: NA

5. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ?Scarcity

Correct Answer: Humour

Comments Entered: NA

6. What is a Sample Ratio Mismatch?
Answer Provided: ?When the ratio of alpha and beta aren't as expected

Correct Answer: The observed traffic split is statistically significantly different from what was expected

Comments Entered: NA

7. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ?Share the results immediately

Correct Answer: Sanity check your results

Comments Entered: NA

8. Heatmaps are what form of data?
Answer Provided: ?Quantitative and Qualitative

Correct Answer: Quantitative and Qualitative

Comments Entered: NA

9. Which of the following is an example of social proof?
Answer Provided: ?Save 40% – today only!

Correct Answer: Customers like you also liked this.

Comments Entered: NA

10. What is “flicker”?
Answer Provided: ?When results go between statistical significance and non-significance

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Comments Entered: NA

11. If there is no meaningful difference between your control and variation in terms of your success metric, which of the following should you decide?
Answer Provided: ?The test was inconclusive

Correct Answer: It depends on the hypothesis

Comments Entered: NA

12. Which of the following is NOT a benefit of test iteration?
Answer Provided: ?With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

Comments Entered: NA

13. What is quantitative research NOT used for?
Answer Provided: ?Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

Comments Entered: NA

14. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

Comments Entered: NA

15. What is a “hero image”?
Answer Provided: ?It is your site's logo

Correct Answer: It is the largest image near the top of a webpage

Comments Entered: NA

16. Which generally happens when testing many variants running at once?
Answer Provided: ?It is harder to measure

Correct Answer: The power of your experiment decreases drastically

Comments Entered: NA

17. What is not a valid CRO option when a site has little traffic?
Answer Provided: ?Test extreme variations

Correct Answer: Believe you cannot run any tests

Comments Entered: NA

18. Which BEST describes a CTA / call to action?
Answer Provided: ?Clicking a button

Correct Answer: A prompt telling the user to take an action

Comments Entered: NA

19. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ?The estimated lift from an experiment

Correct Answer: An educated guess as to what will happen during your experiment

Comments Entered: NA

20. Which of the following is TRUE of best practices?
Answer Provided: ?They eliminate the need for testing

Correct Answer: They are a good starting point for ideation and testing

Comments Entered: NA

21. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test on segments

Correct Answer: Test high-impact changes

Comments Entered: NA

22. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Surveys

Correct Answer: Meta-analyses

Comments Entered: NA

23. What is the most important step you can take to increase your funnel’s final conversion rate?
Answer Provided: ?Add trust badges on the checkout page

Correct Answer: Identify the biggest drop-off points and prioritize fixing those

Comments Entered: NA

24. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results are prioritized over opinion

Correct Answer: Experiment results do not alter any plans

Comments Entered: NA

25. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?The tool asks for one

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Comments Entered: NA

26. Which of the following is true about p-values?
Answer Provided: ?p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

Comments Entered: NA

27. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

Comments Entered: NA

28. Which of the following describes a “Holdout Group”?
Answer Provided: ?A group that is set aside for a survey

Correct Answer: A control group that does not get exposed to a treatment/variation

Comments Entered: NA

29. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ?The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Comments Entered: NA

30. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ?It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

Comments Entered: NA

Author
Recent Posts

rsadmin3000