Results for arthur.marot@elevate-agency.com Experiment Nation

If you’d like to score higher on your next attempt, consider checking out these resources.

1. Which of the following CANNOT help you write copy for conversion?
Answer Provided: ?Rewriting competitors' messaging

Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging

Comments Entered: NA

2. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The estimated industry conversion rate

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

Comments Entered: NA

3. What is quantitative research NOT used for?
Answer Provided: ?Understanding why users are behaving a certain way

Correct Answer: Understanding why users are behaving a certain way

Comments Entered: NA

4. Which of the following is an example of social proof?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

Comments Entered: NA

5. Which of the following best describes why letting a test run longer than planned may not be beneficial?
Answer Provided: ?Your p-values are likely to decrease

Correct Answer: You are probably not testing something very impactful

Comments Entered: NA

6. When writing copy, what is your #1 priority?
Answer Provided: ?Writing for clarity, not cleverness

Correct Answer: Writing for clarity, not cleverness

Comments Entered: NA

7. What is Peeking?
Answer Provided: ?Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

Comments Entered: NA

8. Which of the following BEST describes “statistical significance”?
Answer Provided: ?The probability the result observed was not due to random chance

Correct Answer: The probability the result observed was not due to random chance

Comments Entered: NA

9. What should you do before you run an experiment?
Answer Provided: ?All answers are correct

Correct Answer: All answers are correct

Comments Entered: NA

10. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ?Only consider best practices

Correct Answer: Only consider best practices

Comments Entered: NA

11. Which of the following is NOT a benefit of test iteration?
Answer Provided: ?With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

Comments Entered: NA

12. Which is a benefit of testing extreme changes?
Answer Provided: ?Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

Comments Entered: NA

13. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

Comments Entered: NA

14. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Comments Entered: NA

15. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ?When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

Comments Entered: NA

16. Which is NOT a valid reason to run an A/A test?
Answer Provided: ?To demonstrate the problem with “peeking”

Correct Answer: To measure the confidence of your control

Comments Entered: NA

17. Which of the following is a problem with last-touch attribution?
Answer Provided: ?It doesn't help identify tactics that help customers past a tipping point for decision

Correct Answer: It ignores upper-funnel activities

Comments Entered: NA

18. What is “flicker”?
Answer Provided: ?When the contents of a variation visibily change during loading because there is a bug in the code

Correct Answer: When the contents of a variation visibily change during loading because your testing tool is overriding existing code

Comments Entered: NA

19. Confidence levels must be which of the following?
Answer Provided: ?Set based on the needs of an experiment

Correct Answer: Set based on the needs of an experiment

Comments Entered: NA

20. In Frequentist statistics, which of the following is the risk of testing too many KPIs?
Answer Provided: ?Increased chance of a false positive

Correct Answer: Increased chance of a false positive

Comments Entered: NA

21. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

Comments Entered: NA

22. Which of the following is a reason to document experiments?
Answer Provided: ?All the answers are correct

Correct Answer: All the answers are correct

Comments Entered: NA

23. Which BEST describes a CTA / call to action?
Answer Provided: ?A prompt telling the user to take an action

Correct Answer: A prompt telling the user to take an action

Comments Entered: NA

24. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

Comments Entered: NA

25. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ?Humour

Correct Answer: Humour

Comments Entered: NA

26. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ?What worked for them and their audience

Correct Answer: What worked for them and their audience

Comments Entered: NA

27. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

Comments Entered: NA

28. Which of the following is NOT a good strategy for analyzing test results?
Answer Provided: ?None of the answers

Correct Answer: None of the answers

Comments Entered: NA

29. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

Comments Entered: NA

30. What does “KPI” stand for?
Answer Provided: ?Key Performance Indicator

Correct Answer: Key Performance Indicator

Comments Entered: NA

Author
Recent Posts

rsadmin3000