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Answer Provided: ?What worked for them and their audience
Correct Answer: What worked for them and their audience
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Answer Provided: ?A way to control for false positives when analyzing multiple metrics
Correct Answer: A way to control for false positives when analyzing multiple metrics
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Answer Provided: ?An educated guess as to what will happen during your experiment
Correct Answer: An educated guess as to what will happen during your experiment
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Answer Provided: ?It is when you detect an effect when none exists
Correct Answer: It is when you don’t detect an effect when one exists
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Answer Provided: ?Key Performance Indicator
Correct Answer: Key Performance Indicator
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Answer Provided: ?It is a systemic preference towards something
Correct Answer: It is a systemic preference towards something
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Answer Provided: ?A control group that does not get exposed to a treatment/variation
Correct Answer: A control group that does not get exposed to a treatment/variation
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Answer Provided: ?Product-Market Fit
Correct Answer: Product-Market Fit
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Answer Provided: ?Smaller sample sizes
Correct Answer: Increased chance of a false positive
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Answer Provided: ?Copywriting that compels the reader to perform a specific action
Correct Answer: Copywriting that compels the reader to perform a specific action
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Answer Provided: ?p = .05 means that if you reject the null hypothesis, the probability of a type I error (aka false positive) is only 5%
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
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Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
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Answer Provided: ?With luck, you can reuse some assets – saving you time
Correct Answer: Increased statistical power
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Answer Provided: ?Prioritize the hypotheses based on your framework of choice
Correct Answer: Prioritize the hypotheses based on your framework of choice
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Answer Provided: ?When you run multiple tests on one site
Correct Answer: When one experiment impacts the outcome of another
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Answer Provided: ?Minimum Detectible Effect
Correct Answer: Time
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Answer Provided: ?A way to permanently change your website
Correct Answer: A way to permanently change your website
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Answer Provided: ?Rewriting competitors' messaging
Correct Answer: Mining customer reviews and testimonials.Rewriting competitors’ messaging
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Answer Provided: ?Statistically significant results are better than 'flat' results
Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature
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Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ?They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
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Answer Provided: ?Quantitative and Qualitative
Correct Answer: Quantitative and Qualitative
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Answer Provided: ?Breaking longer text into smaller parts
Correct Answer: Breaking longer text into smaller parts
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Answer Provided: ?Perform more research
Correct Answer: Believe you cannot run any tests
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Answer Provided: ?It is the largest image near the top of a webpage
Correct Answer: It is the largest image near the top of a webpage
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Answer Provided: ?The version where no changes have been made
Correct Answer: The version where no changes have been made
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Answer Provided: ?All the answers are correct
Correct Answer: All the answers are correct
Comments Entered: NA
Answer Provided: ?Identify the biggest drop-off points and prioritize fixing those
Correct Answer: Identify the biggest drop-off points and prioritize fixing those
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Answer Provided: ?Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ?Test high-impact changes
Correct Answer: Test high-impact changes
Comments Entered: NA
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