Results for divyendumishra4@gmail.com Experiment Nation

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1. Which of the following is an example of social proof?
Answer Provided: ?Customers like you also liked this.

Correct Answer: Customers like you also liked this.

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2. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ?Being able to trade-offs between initiatives

Correct Answer: They have no sample size requirements

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3. Which is NOT a factor in calculating sample size (in Frequentist statistics)?
Answer Provided: ?Beta

Correct Answer: Time

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4. Which of the following is an example of scarcity?
Answer Provided: ?Only 7 left in stock.

Correct Answer: Only 7 left in stock.

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5. What is quantitative research NOT used for?
Answer Provided: ?Prioritizing your backlog

Correct Answer: Understanding why users are behaving a certain way

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6. Which of the following is a reason to document experiments?
Answer Provided: ?All the answers are correct

Correct Answer: All the answers are correct

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7. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ?Only consider best practices

Correct Answer: Only consider best practices

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8. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ?The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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9. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ?An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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10. Bayesian and Frequentist are which of the following?
Answer Provided: ?Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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11. Which of the following is an example of “chunking”?
Answer Provided: ?Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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12. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ?Test high-impact changes

Correct Answer: Test high-impact changes

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13. What is a false negative?
Answer Provided: ?It is when you don't detect an effect when one exists

Correct Answer: It is when you don’t detect an effect when one exists

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14. Which BEST defines “Baseline Conversion”?
Answer Provided: ?The estimated industry conversion rate

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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15. What is a “hero image”?
Answer Provided: ?It is the largest image near the top of a webpage

Correct Answer: It is the largest image near the top of a webpage

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16. Which of the following is TRUE of best practices?
Answer Provided: ?They are a good starting point for ideation and testing

Correct Answer: They are a good starting point for ideation and testing

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17. Which of the following is NOT a benefit of test iteration?
Answer Provided: ?With luck, you can reuse some assets – saving you time

Correct Answer: Increased statistical power

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18. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ?Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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19. Which of the following is true about p-values?
Answer Provided: ?If p = .05, the null hypothesis has a 5% chance of being true

Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.

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20. What is “bias”?
Answer Provided: ?It is a systemic preference towards something

Correct Answer: It is a systemic preference towards something

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21. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ?You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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22. In A/B testing, a “control” is generally which of the following?
Answer Provided: ?The version where no changes have been made

Correct Answer: The version where no changes have been made

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23. After you have completed your conversion audit and have a list of hypotheses, what is the next step you need to take?
Answer Provided: ?Prioritize the hypotheses based on your framework of choice

Correct Answer: Prioritize the hypotheses based on your framework of choice

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24. Which of the following sources of data has the least amount of bias?
Answer Provided: ?Surveys

Correct Answer: Meta-analyses

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25. Heatmaps are what form of data?
Answer Provided: ?Bayesian

Correct Answer: Quantitative and Qualitative

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26. What is copywriting for conversion?
Answer Provided: ?Copywriting that compels the reader to perform a specific action

Correct Answer: Copywriting that compels the reader to perform a specific action

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27. Which BEST describes why you should always define a “Test Hypothesis”
Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis

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28. The “C” in “VOC” stands for which of the following?
Answer Provided: ?Customer

Correct Answer: Customer

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29. “AIDA” stands for which of the following?
Answer Provided: ?Awareness, Intent, Desire, Attribution

Correct Answer: Attention, Interest, Desire, Action

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30. What does “MVT” stand for?
Answer Provided: ?Multivariate Test

Correct Answer: Multivariate Test

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