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Answer Provided: ?Scarcity
Correct Answer: Humour
Comments Entered: NA
Answer Provided: ?It is the largest image near the top of a webpage
Correct Answer: It is the largest image near the top of a webpage
Comments Entered: NA
Answer Provided: ?They eliminate the need for testing
Correct Answer: They are a good starting point for ideation and testing
Comments Entered: NA
Answer Provided: ?Writing for clarity, not cleverness
Correct Answer: Writing for clarity, not cleverness
Comments Entered: NA
Answer Provided: ?Extreme changes almost always win
Correct Answer: Generating stronger signals to measure
Comments Entered: NA
Answer Provided: ?Meta-analyses
Correct Answer: Meta-analyses
Comments Entered: NA
Answer Provided: ?Experimentation is always part of product development
Correct Answer: Experiment results do not alter any plans
Comments Entered: NA
Answer Provided: ?Multi Version Treatment
Correct Answer: Multivariate Test
Comments Entered: NA
Answer Provided: ?They won't get enough traffic
Correct Answer: Visitors during holidays are not necessarily like visitors during the rest of the year
Comments Entered: NA
Answer Provided: ?Key Performance Indicator
Correct Answer: Key Performance Indicator
Comments Entered: NA
Answer Provided: ?Lower your bar for confidence
Correct Answer: Believe you cannot run any tests
Comments Entered: NA
Answer Provided: ?QA your experiment
Correct Answer: All answers are correct
Comments Entered: NA
Answer Provided: ?Product-Marketing Flow
Correct Answer: Product-Market Fit
Comments Entered: NA
Answer Provided: ?Breaking longer text into smaller parts
Correct Answer: Breaking longer text into smaller parts
Comments Entered: NA
Answer Provided: ?The conversion rate of your homepage
Correct Answer: The most recently recorded conversion rate of the metric you want to measure
Comments Entered: NA
Answer Provided: ?A statistical correction to account for novelty effects
Correct Answer: A way to control for false positives when analyzing multiple metrics
Comments Entered: NA
Answer Provided: ?You've saved the business time and money which they might have by implementing this costly feature
Correct Answer: You’ve saved the business time and money which they might have by implementing this costly feature
Comments Entered: NA
Answer Provided: ?Clicking a button
Correct Answer: A prompt telling the user to take an action
Comments Entered: NA
Answer Provided: ?Answer business questions
Correct Answer: Answer business questions
Comments Entered: NA
Answer Provided: ?The number of users exposed to your test
Correct Answer: The version where no changes have been made
Comments Entered: NA
Answer Provided: ?Copywriting that compels the reader to perform a specific action
Correct Answer: Copywriting that compels the reader to perform a specific action
Comments Entered: NA
Answer Provided: ?If p = .05, the null hypothesis has a 5% chance of being true
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Comments Entered: NA
Answer Provided: ?Increased statistical power
Correct Answer: Increased statistical power
Comments Entered: NA
Answer Provided: ?Test high-impact changes
Correct Answer: Test high-impact changes
Comments Entered: NA
Answer Provided: ?Customers like you also liked this.
Correct Answer: Customers like you also liked this.
Comments Entered: NA
Answer Provided: ?Minimum Detectible Effect
Correct Answer: Time
Comments Entered: NA
Answer Provided: ?Add trust badges on the checkout page
Correct Answer: Identify the biggest drop-off points and prioritize fixing those
Comments Entered: NA
Answer Provided: ?They increase the chance of a false negative
Correct Answer: They may not work for you
Comments Entered: NA
Answer Provided: ?When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
Comments Entered: NA
Answer Provided: ?It is when you detect an effect when none exists
Correct Answer: It is when you don’t detect an effect when one exists
Comments Entered: NA
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