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Answer Provided: ?Understanding why your users are behaving a certain way
Correct Answer: Understanding why your users are behaving a certain way
Comments Entered: NA
Answer Provided: ?Copywriting that engages the reader
Correct Answer: Copywriting that compels the reader to perform a specific action
Comments Entered: NA
Answer Provided: ?It doesn't help identify tactics that help customers past a tipping point for decision
Correct Answer: It ignores upper-funnel activities
Comments Entered: NA
Answer Provided: ?Experiment results are prioritized over opinion
Correct Answer: Experiment results do not alter any plans
Comments Entered: NA
Answer Provided: ?They are a good starting point for ideation and testing
Correct Answer: They are a good starting point for ideation and testing
Comments Entered: NA
Answer Provided: ?The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Correct Answer: The p-value is the probability of obtaining a result equal to or more extreme than what was observed, assuming that the Null hypothesis is true.
Comments Entered: NA
Answer Provided: ?Using the right keywords
Correct Answer: Writing for clarity, not cleverness
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Answer Provided: ?To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Correct Answer: To ensure you learn, no matter what the test outcome because the experiment will either prove or disprove your hypothesis
Comments Entered: NA
Answer Provided: ?Key Performance Indicator
Correct Answer: Key Performance Indicator
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Answer Provided: ?Schools of thought in statistics
Correct Answer: Schools of thought in statistics
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Answer Provided: ?Believe you cannot run any tests
Correct Answer: Believe you cannot run any tests
Comments Entered: NA
Answer Provided: ?Multi-Variation Test
Correct Answer: Multivariate Test
Comments Entered: NA
Answer Provided: ?Test high-impact changes
Correct Answer: Test high-impact changes
Comments Entered: NA
Answer Provided: ?When an experimenter believes something to be true
Correct Answer: It is a systemic preference towards something
Comments Entered: NA
Answer Provided: ?To demonstrate the problem with “peeking”
Correct Answer: To measure the confidence of your control
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Answer Provided: ?It is harder to measure
Correct Answer: The power of your experiment decreases drastically
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Answer Provided: ?RICE
Correct Answer: SWOT
Comments Entered: NA
Answer Provided: ?You should never promise any outcomes
Correct Answer: You should never promise any outcomes
Comments Entered: NA
Answer Provided: ?The observed traffic split is statistically significantly different from what was expected
Correct Answer: The observed traffic split is statistically significantly different from what was expected
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Answer Provided: ?It is that very reason which motivates a buyer to purchase that product
Correct Answer: It is that very reason which motivates a buyer to purchase that product
Comments Entered: NA
Answer Provided: ?When one experiment impacts the outcome of another
Correct Answer: When one experiment impacts the outcome of another
Comments Entered: NA
Answer Provided: ?Nothing
Correct Answer: What worked for them and their audience
Comments Entered: NA
Answer Provided: ?Answer business questions
Correct Answer: Answer business questions
Comments Entered: NA
Answer Provided: ?Generating stronger signals to measure
Correct Answer: Generating stronger signals to measure
Comments Entered: NA
Answer Provided: ?Average Revenue Per User
Correct Answer: Average Revenue Per User
Comments Entered: NA
Answer Provided: ?Surveys
Correct Answer: Meta-analyses
Comments Entered: NA
Answer Provided: ?Attention, Interest, Desire, Action
Correct Answer: Attention, Interest, Desire, Action
Comments Entered: NA
Answer Provided: ?It is when you don't detect an effect when one exists
Correct Answer: It is when you don’t detect an effect when one exists
Comments Entered: NA
Answer Provided: ?Customers like you also liked this.
Correct Answer: Customers like you also liked this.
Comments Entered: NA
Answer Provided: ?Identify the biggest drop-off points and prioritize fixing those
Correct Answer: Identify the biggest drop-off points and prioritize fixing those
Comments Entered: NA
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