CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused.
Also available as a podcast below:
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
Related posts:
Customer Value Optimization Explained with Defiant's Jason Chappel
Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs
Farfetch's Luis Trindade on how to build a strong Experimentation Culture
Latest posts by Rommil Santiago (see all)
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