Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers

Home / Interviews with Experimenters / Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.

Follow Shanelle on Twitter: @shanelle_mullin


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Published by Tracy Laranjo

Interviewer/Podcaster at Experiment Nation