Cro Archives - Experiment Nation

CR-No: Balancing between optimizing the entire customer journey vs. just the website

This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the website.

Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi

On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.

Twilio’s Justin Coons shares what you need to know about SEO Experimentation

Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments

Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle

Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.

Adventures in Experimentation: Eden and John answer the question, “How many experiments should I run?”

On today’s episode, John Ostrowski and Eden Bidani talk about how they respond when someone asks them how many experiments they should run and why John keeps a personal list of shame.

CR-No: Experiments should be backed by hypotheses – leave your best practices for your processes

How best practices in CRO should only apply to approaches and workflows and not necessarily what you should test and the danger of copying others’ “best practices”.