Experimenter of the Week: Charlotte April Bomford

Could you introduce yourself, where you work, and where you are from?

Name is Charlotte Bomford and I am working as a CRO Specialist for Conversionry. I live in Warialda, NSW doing remote work.

Tell us a bit about your career path and how you got to where you are today.

Around November 2018, I started my career as an SEO Specialist, I joined different Facebook groups to offer my services for FREE while learning. I eventually landed a proper SEO role after 7 months. That agency that offered me a contractual role also offered for me to learn Google ads. Around 2021, we were in a bit of a crisis because of COVID and I was hired to do CRO full time with Conversionry and loving it ever since.

Where are you from and what is the Experimentation community like there?

I am in Warialda which is in rural NSW, so far, it is quite lonely as I don’t have any community to bounce off.

Describe yourself in 5 words or less.

Enthusiastic, Student, Analytical, Artistic, Intuitive.

Frequentist or Bayesian?

Bayesian.

What comes to mind when you hear, “Best Practices?”

Best practices are generic to every website but not everything is applicable.

If you couldn’t work in Experimentation, what would you be doing today?

A painter – I have just started a new IG account for my paintings, check it out @paintingsbycab

What do you have going on that you feel our audience should know about?

It can be lonely sometimes as there is not a lot of people in the community but join groups where you can learn on Facebook, Slack, or wherever. It’s always important to stay connected and learn from like-minded people.

Who should we interview next and why?

Raoul Doraiswamy – he has 7-8 years experience in CRO and very passionate about it. He loves data and experiment and he has always been a great source of learning for me

What is the one piece of advice you’d like to share with the community?

Experimentation is not one size fits all. Every website has their own issues, every website has its own set of audiences, this is why it’s important to test everything not based off opinion or “best practices”, but backed by data and behaviour.

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