A Conversation with Getuplift’s Talia Wolf about Experimentation
Category Archives: Marketing
Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev
A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev
Autodesk’s Heather Voden on scaling marketing through Experimentation
A Conversion Conversation with Autodesk’s Heather Voden
Brian David Hall: Sometimes you don’t seek out Experimentation?—?but it seeks you
A Conversion Conversation with Command Return Solutions’ Brian David Hall
Cloudflare’s Scott Olivares: To get personalization right—have good manners and experiment
A Conversion Conversation with Cloudflare’s Scott Olivares
My Simple Equation of Conversion
A mental framework that helps me approach conversion challenges
Avoid making these common mistakes when running multiple variants
If you aren’t careful you might select a less-than-optimum option
How to shorten your experiment’s flight-time
No one has that kind of time
